Our Story

Prickly pears (nopal) in warm peach tones — the botanical heart of Piel Culta — Lupita about age 13 (Piel Culta's matriarch)

Skincare con cultura,
made for us, by us.

Piel Culta was founded from a personal journey of healing and self-discovery, rooted in our founder's Mexican heritage. After struggling with cystic acne and the weight of unrealistic beauty standards, she envisioned a brand that speaks directly to brown-skinned girls who are too often left out of the skincare conversation.

Guau Glow! facial oil bottle in studio light — Powered by prickly pear (nopal).

Piel Culta celebrates cultura and comunidad. We challenge toxic beauty standards with skincare that is clean, effective ans will have you saying,

"Guau! Qué Glow!"

Botanical Ingredients Brown Girl Approved Cruelty-Free Sustainable Packaging

Diana Pimentel
Founder & Jefa

Born in Mexicali, México — raised in Los Angeles

"I am not only a brand founder, I am also an eldest daughter and a dreamer. When you purchase Guau Glow! you're not just supporting a dream, you're helping support my family and build a legacy."

Our Brand Pillars

Personal

Rooted in lived experience — real struggles, real healing, and the glow that follows.

Cultural Pride

Guided by raíces and comunidad. We celebrate cultura and identity in every drop.

Rebellious

We call out toxic beauty standards and flip the script — joyful, inclusive skincare made for us, by us.

Activist

Every purchase fuels immigrant justice. Beauty with purpose, comunidad at its heart.

$1 of every purchase supports immigrant justice. This quarter: Immigrant Defenders Law Center.

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