Personal
Rooted in lived experience — real struggles, real healing, and the glow that follows.
Our Story
Skincare con cultura,
made for us, by us.
I created Piel Culta from my own journey of healing and self-discovery, deeply rooted in my Mexican heritage. For years, I struggled with cystic acne and carried the weight of unrealistic beauty standards that never felt made for me — or for us.
I knew there had to be another way. I wanted skincare that spoke directly to brown-skinned girls who are too often left out of the conversation — skincare that honors our skin, our stories, and our cultura.
Guau Glow! powered x Tunas (Prickly Pears)
At Piel Culta, I celebrate cultura and comunidad in everything I create. I challenge toxic beauty standards by offering skincare that is clean, effective, and rooted in care — skincare that lets you feel seen, nourished, and at home in your own skin.
"Guau! Qué Glow!"
Botanical Ingredients Brown Girl Approved Cruelty-Free Sustainable Packaging
Diana Pimentel
Founder & Jefa
Born in Mexicali, México — raised in Los Angeles
"When you purchase Guau Glow! you’re not just supporting a dream — you’re supporting my family, my roots, and the legacy I’m building."
These pillars reflect how I live, create, and care — shaped by my raíces and guided by comunidad.
Our Brand Pillars
Cultural Pride
Guided by raíces and comunidad. I celebrate cultura and identity in every drop.
Rebellious
I call out toxic beauty standards and flip the script — joyful, inclusive skincare made for us, by us.
Activist
Giving back is personal to me. Every purchase fuels immigrant justice — beauty with purpose, comunidad at its heart.
$1 of every purchase supports immigrant justice. This quarter, I’m proud to support Immigrant Defenders Law Center.
💌 Want the inside chisme?
Sign up for Dispatches from La Embajada , my monthly notes on skincare, cultura, and what I’m building behind the scenes.
Ready to glow with intention?
I made Guau Glow to honor our skin, our stories, and our cultura.
Shop Guau Glow