Personal
Rooted in lived experience — real struggles, real healing, and the glow that follows.
Skincare con cultura,
made for us, by us.
Piel Culta was founded from a personal journey of healing and self-discovery, rooted in our founder’s Mexican heritage. After struggling with cystic acne and the weight of unrealistic beauty standards, she envisioned a brand that speaks directly to brown-skinned girls who are too often left out of the skincare conversation.
Today, Piel Culta celebrates cultura and comunidad. We challenge toxic beauty standards with skincare that is clean, effective, and culturally intentional.
“Guau! Qué Glow!”
Botanical Ingredients Brown Girl Approved Cruelty-Free Sustainable Packaging
Diana Pimentel
Founder & Jefa
Born in Mexicali, México — raised in Los Angeles.
Our Brand Pillars
Cultural Pride
Guided by raíces and comunidad. We celebrate cultura and identity in every drop.
Rebellious
We call out toxic beauty standards and flip the script — joyful, inclusive skincare made for us, by us.
Activist
Every purchase fuels immigrant justice. Beauty with purpose, comunidad at its heart.
$1 of every purchase supports immigrant justice. This quarter: Immigrant Defenders Law Center.
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