About

Piel Culta was born from my personal journey of healing, self-discovery, and connection to my Mexican heritage. As a morenita with a big nose and a big smile, I know what it feels like not to fit into Eurocentric beauty standards. Growing up, I loved playing under the solecito, but I was often told to stay out of the sun to avoid getting darker. These “well-meaning” comments made me feel like my brown skin was less beautiful the darker I got.

My self-esteem suffered further as I battled cystic acne and a damaged skin barrier into adulthood, trying everything to "fix" my skin. Trends like “glass skin” and filtered images only added to the pressure. Healing my skin and nurturing the "little Diana" inside me led me to rediscover self-love through botanicals. As my skin healed, I realized there were no skincare brands speaking to brown-skinned girls from a Latina perspective. This inspired me to start Piel Culta in 2020. We launched with Guau Glow! facial oil, made with prickly pear and rosehip oils that helped repair my skin barrier. Piel Culta is a skin-positive brand committed to dismantling colorism within our Latinx community and challenging toxic beauty standards.

At Piel Culta, skincare goes beyond the surface—it’s about embracing heritage, identity, and the natural beauty within. Our products are made with botanical ingredients, are cruelty-free, and eco-conscious. We use recyclable frosted glass, 50% PCR plastic, uncoated cartons, and reuse shipping materials to reduce waste. Piel Culta is more than skincare; it's a celebration of culture, identity, and natural beauty.

We're here to empower you to embrace your true self and shine with confidence by honoring your roots.

- con cariño💗  

Diana Pimentel

Founder & Jefa