Our Story
Skincare con cultura —
made for us, by us
Piel Culta was founded from a personal journey of healing and self-discovery, rooted in our founder’s Mexican heritage. After struggling with cystic acne and the weight of unrealistic beauty standards, she envisioned a brand that speaks directly to brown-skinned girls who are too often left out of the skincare conversation.
At Piel Culta, we challenge toxic beauty ideals and celebrate identity through clean, effective, and culturally intentional skincare. Our formulas are made with botanical ingredients, are cruelty-free, and are thoughtfully packaged using recyclable glass bottles, PCR plastic droppers, and reused shipping materials.
“Guau! Qué Glow!”
Diana Pimentel
Founder & Jefa
Starting June 2025, $1 of every purchase is donated to organizations supporting immigrants. This quarter, we’re proud to support Immigrant Defenders Law Center.
💌 Want to know the inside chisme?
Sign up for Dispatches from La Embajada, our monthly newsletter + all the Piel Culta updates.